When leaders of the Olympic Movement look for news, they invariably turn to a Bletchley company called insidethegames.biz
For the second year running the sports news website has finished top of the social media ranking of international sports organisations, carried out by Burson-Marsteller and TSE Consulting.
The rankings looked at the key people in the Olympic Movement and who they follow on social media.
The results again put insidethegames.biz, based at Bucks Biz Business Centres in Bletchley, well ahead of their international competitors and major international news organisations such as NBC Olympics, BBC Sport and ESPN.
Sarah Bowron, the Managing Director of the growing online sports journalism company, said: “Knowledge of and the ability to use social media is absolutely key to us as a sports news organisation.
“As any champion will tell you, finishing top of the list for a second time is more difficult because you are there to be shot at. It is gratifying that all the hard work and dedication from our talented team has paid off again.”
Sarah added: “Quality journalism is absolutely at the core of what the team does and this has been proven not by writing an entry and being judged, but by evidence and statistics.”
The company is based a stone’s throw from Bletchley Park, where the digital revolution began with the first programmable computer built during the Second World War.
Today the power of social media is of major importance to sports journalists all over the world and insidethegames.biz has used it brilliantly to drive readers to its website.
Four of the insidethegames.biz team led by editor Duncan Mackay will be travelling to Pyeongchang in South Korea this month to cover the Winter Olympic Games.
Sarah added: “The Olympics is the biggest event in the international sporting calendar. We cover the business, politics and bid-process behind the global multi-billion dollar Olympic Movement. In order to do this, our team travels the world constantly, filing copy from major events and time-zones around the world. We publish every day of the year and all these elements are key to what sets us apart from our competitors.
“Our position as the best in the world is because our coverage is in-depth, reliable and trusted. Based on this quality, we are very attractive to advertisers and our other clients.
“Not bad at all for a company based on a business park in Bletchley.”
Follow the insidethegames.biz on Twitter @insidethegames. On Facebook look for insidethegames